Motion graphics describes when illustrations, icons, text and photographs are combined and animated.
Motion graphics are an effective way to get across complicated subjects or add a visual flourish to make a presentation really stand out.
The results are not only visually interesting but also help the viewer to remember your message.
Only motion graphics
Here are two examples of how motion graphics can be used.
With new working practices and environments being introduced, Transport Scotland wanted to share the changes with their staff in a fun and informative way.
Curo required an engaging and simple way to explain the services that they offer. A combination of animated graphics and text took viewers through the problems and how Curo can help them.
Combine with live action
Motion graphics work really well when used along with video footage.
This explainer video for Tannco’s new product uses a combination of live action video and motion graphics to get across their message.
This social media video clip uses animated text to help people who have the sound turned off know what’s happening and what’s being said.
Animation
Motion graphics and animation can transform static illustrations.
One of four cancer screening awareness videos made for the NHS. No English text could be used in the animations as the voiceover would be in 5 different languages.
The results of compelling and important work done by Scottish museums, presented in a very accessible way using animated illustrations.