Menabrea is an established beer brand in Italy and has won multiple awards at the Chicago World Beer Championships. Brewed by the Thedy family in the Piedmont region since 1846
Managing Director Franco Thedy speaks about the unique location of the brewery, in the shadow of the Italian Alps and the importance of the fresh water and select ingredients used in the making of Menabrea.
C&C Group will offer two varieties:
Menabrea Bionda – a pale lager available in draught and packaged formats
Menabrea Ambrata – an amber beer in 330ml bottles
Produced with a very fast turn-a-round the video will introduce the brand to the on-trade ahead of its launch to the UK market.